The product thinking behind AI,from idea to scale.
Working with Founders and CXOs to move from AI curiosity to real business impact. Helping product and technology teams transform customer insights into scalable, revenue-driving products.
Worked with global brands across 20+ countries
AI Product Strategy
D2C & E-commerce
Consumer Experience
Marketplaces
Ethical Growth
HOW I HELP
The opportunities
I help teams capture
AI makes building fast. / I make sure it’s worth building
Product Strategy
Decide what to build. AI makes building fast, I make sure it’s worth building. Roadmaps tied to real business outcomes.
AI Implementation
Take AI from pilot to production. Help built and deploy AI solutions your customers will actually use.
Fractional CPO
For teams that need a product leader now, not in six months. I run product until you’re ready to hire.
D2C & E-commerce
Storefront, catalog, checkout and ops. The parts that decide whether customers come back.
Conversion Optimisation
Funnel analysis, experiments and checkout tuning that lift revenue.
Product Teams & Process
Hire, structure and coach product teams, and set up rituals that keep delivery predictable.
Hello, I’m Amit Gupta
A product leader who loves to solve problems.
I’ve built monetisation engines across subscriptions and marketplaces, scaled AI and ML systems from concept to production, and aligned CXOs, engineering and ops across 20+ countries. Today I help teams find the right revenue opportunities and ship them into production with right set of tools and technology.
Track
OYO, OLX, Times Internet, Shaadi
Scale
120M+ monthly users · 20+ countries
AI in Action
Homzdesign, SugarGPT, BharatX
philosophy
Live, Love & Laugh
The road so far
Where I’ve been, and what it taught me
What I bring
Clarity on what’s worth building & what isn’t
Translation from strategy to buildable work
Pricing, monetisation, conversion
Instincts that outlast the engagement
What I enjoy
Marketplaces
Product Launches
Conversion
AI Tech
Burnout
Consumer Experience
New Technology
Beyond the job
Founder, Karmastic Foundation (nonprofit)
Builder: HealthyOwl, DevikAstro, Genaitechlabs
Mentorship: AIM, AI for Bharat
Tech Blogs, Gardening
Experience Highlights
Mucltiple sales and
Business roles
Learned the business before
the product: what sells &
what people will pay for.
Times Internet. 120Mn users across 28 verticals
At that scale, a default setting moves more numbers than a feature launch.
OYO. Scaled platform 20+ countries
What works in one market rarely travels. What travels is the operating rhythm.
Homzmart. OLX. BeatO Early AI products
In regulated healthcare, trust is the product. Everything else is a feature.
Builder Mode & Fractional Roles
Building is cheap now. Deciding what deserves to be built is the expensive part.
Interesting problems I have solved for
Builder mOde
My Experiments with AI
All articles →
FAQ
The questions I usually get asked
Something else on your mind? Drop me a note and you’ll hear back within a day.
What should you expect on the first call?
A conversation about your product, not a pitch. Let’s discuss to understand what you’re building, what’s actually blocking it and whether I’m the right person to help your customers. Bring the messy version. Polished briefs hide the interesting problems.
Some of these calls may end with us working together and some may end with me pointing you to someone better suited. Both are good outcomes.
How does the fractional role work?
You get a product leader on a monthly retainer, at whatever depth the work needs. For most teams that’s one or two days a week, and it flexes up around a launch. In practice: I set the roadmap and defend it, coach the product team, and stay close enough to the engineering build to catch problems early.
Is this a strategy role or execution?
Both, and the bridge between them is most of the value. We start with the problem you’re actually trying to solve, not a feature list. Then I help turn it into task your product managers and engineers can actually build: specs, sequencing, trade-offs and the decisions that come up mid-build. That translation is where most roadmaps fail.
Is a fractional role the same as freelancing?
No. A freelancer delivers what you scope, and a consultant recommends what you should do. A fractional leader owns the outcome, sitting in and driving the conversations where trade-offs actually get decided, make the calls that need making, and stay accountable for whether the number moves. Part-time commitment, full ownership.
I have an idea but no team. Can you still help?
Yes, and often that’s the right time. We start from scratch: the problem, the customer, what’s worth building at all. Then I’ll help build the prototype, so you’re testing something real rather than debating a spec. Three of my own AI products started exactly that way and run on the similar stack, MCP, RAG and LLMs in production: HealthyOwl (Mental wellness), DevikAstro (Astro) and OwlEye CRO (D2C Revenue optimization).
Ready When You Are
Let’s build something worth building.
Bring the problem, however messy. That’s usually the most interesting version.